An entrepreneurial leader with over 14 years of experience in developing and implementing diverse reward and recognition programs, loyalty management platforms, and trade and consumer promotions.

He is the leader of Innovative Incentives & Rewards Pvt Ltd and has been instrumental in seamlessly integrating digital technology, incentive solutions, and consumer loyalty programs.

He aims to create a touch-and-feel digital engagement fusion that bridges fragmented media landscapes to generate unparalleled brand engagement and passionate recommendations